Categoría: Artículos

Cosas que haría diferente si montara mi empresa ahora

Publicado el junio 25, 2010 por Alberto Dominguez

1. Preguntarme muy honestamente qué es importante para mí y a qué estaría dispuesto a renunciar. 2. Pensar muy detenidamente cómo quiero que sea mi…

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Gestionando nuestras incoherencias

Publicado el junio 21, 2010 por Alberto Dominguez

Hace algunos años, yo salía de una discoteca de Colonia con unos amigos. Oriol, presa de la nocturnidad y la mezcla de preparados etílicos de…

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Everybody sells

Publicado el junio 5, 2010 por Alberto Dominguez

Everybody sells

Empecemos por una historia cotidiana. Recientemente, pasé por cierto centro comercial buscando una pieza para mi portátil. Era algo un poco específico y no sabía…

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Generar confianza

Publicado el junio 3, 2010 por Alberto Dominguez

La gente confía en mí con mucha facilidad. Eso es algo que siempre me ha sorprendido. Esa confianza es un honor y también una enorme…

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El silencio como estrategia de branding

Publicado el mayo 28, 2010 por Alberto Dominguez

Últimamente le he estado vuelta a dos cosas: la infoxicación (concepto de Alfons Cornella) y la estrategia de marketing y comunicación de Apple. Estos dos…

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